Hey, I’m Simone Grace.
I help vision-led entrepreneurs, personal brands, and creatives build intentional strategies, soulful brand stories, and meaningful visual content that feels aligned and impactful.
What You Can Expect
Collaborative
Your vision matters. I partner with you as a creative guide, not just a strategist, listening closely to your story, your goals, and the soul of your brand.
Intentional
Every strategy, every moodboard, every recommendation is rooted in intention—designed to help you show up clearly, confidently, and authentically.
Aligned
I don’t believe in cookie-cutter plans. We co-create a roadmap that reflects your truth, connects with your audience, and feels natural to you.
Moodboards / Treatments
Visual direction for an emerging commercial photographer
Developed a moodboard and shoot treatment to guide a beauty and lifestyle photographer’s transition into commercial collaborations. Focused on aligning their portfolio with the aesthetic language of global brands like Sony and Essence.
Creative Highlights
Visual Storytelling
Visual storytelling to deepen audience connection
Led a content and brand strategy initiative focused on authentic storytelling, cohesive visual identity, and streamlined messaging. Crafted a multiplatform approach to help a purpose-driven brand translate its voice across social media, web, and marketing channels-building trust, clarity, and meaningful engagement.
Brand Direction
Creative realignment for a multi-passionate brand
Led a brand clarity and creative repositioning project for a visionary entrepreneur balancing personal artistry and professional services. Developed a messaging guide, visual moodboards, and an intentional rollout strategy to support growth across consulting, media, and digital platforms.
What Clients are Saying
“When I spoke to her with my vision, I got a deep sense of being seen and understood. We are working further on our curation and vision. Highly recommend her Clarity Call.”
Tisa Saha - Content Creator
“Simone did an amazing job developing my brand strategy, showcasing incredible attention to detail that brought my vision to life seamlessly. Her thoughtful approach and precision made the entire process feel effortless and truly elevated my brand.”
Garren Pryce - NYC Beauty Photographer