A selection of creative treatments developed to translate an idea into a clear visual world. Each project explores the concept, story, lighting, styling, composition and emotional direction needed to guide a cohesive shoot or campaign.
Developed to introduce the businesswoman and creative mind behind Simone Grace Creative, this treatment brings strategy and personality into one visual story. I shaped the concept, narrative, lighting, posing, wardrobe, beauty and overall visual direction in preparation for execution.
Creative Treatment & Content Production — Executed Project
Developed to capture the energy, community and cultural character of Brooklyn Tea’s block party. I created the visual treatment to guide the project’s tone, talent, key moments and storytelling approach, then supported its execution through on-site content capture.
My role: Creative treatment development, visual direction and videography.
Selected pre-production materials are shown. Final footage is not included.