Simone Grace

Professional Experience

Creative Strategist & Producer

Simone Grace Creative | New York, NY | 2020–Present

Develops creative strategy, brand storytelling, content direction, and visual concepts for entrepreneurs, creative professionals, and lifestyle-focused brands.

• Develops brand narratives, messaging direction, content pillars, and social-first concepts based on client goals, audience needs, and brand positioning.

• Creates creative treatments, moodboards, presentations, scripts, shot lists, and campaign recommendations that guide projects from early concept through execution.

• Translates broad client ideas into clear creative direction across social media, web, video, photography, and promotional content.

• Writes and refines website copy, product messaging, social captions, short-form scripts, email content, and creative presentation copy.

• Leads client discovery conversations to identify communication challenges, clarify priorities, and recommend practical creative solutions.

• Coordinates collaborators, project assets, timelines, revisions, and deliverables while maintaining consistency across creative touchpoints.

• Produces and directs visual content with attention to story, audience connection, brand voice, pacing, and platform requirements.

• Develops content calendars and rollout recommendations designed to strengthen consistency, visibility, and audience engagement.

Production Manager

ReachTV — Ticket to Success Docuseries | New York, NY | 2025

• Coordinated daily production logistics, crew needs, documentation, equipment, transportation, meals, and location communication for a television docuseries.

• Served as a communication point between producers, crew members, and location representatives as schedules and production needs changed.

• Organized equipment pickup, tracking, transportation, and return while supporting releases and production paperwork.

• Resolved last-minute logistical issues while helping the production remain organized and on schedule.

• Supported the translation of production plans into efficient on-set execution.

Studio Manager & Creative Coordinator

Evelyn Rose Studios | Atlanta, GA | May 2024–October 2024

• Managed client communication, appointments, studio scheduling, vendors, events, photoshoots, and day-to-day creative operations.

• Coordinated information between clients, studio leadership, creative collaborators, and external partners.

• Supported content planning, social media needs, workshops, promotional materials, and brand collaborations.

• Researched potential influencers, partners, and creative opportunities aligned with the company’s audience and services.

• Maintained organized workflows and project information across multiple client and studio priorities.

Production Assistant — Commercial Campaigns

Kitchen Table and 19th & Park | New York, NY | 2024–2026

Selected campaigns: Dark & Lovely, AARP, The Doux, and FIGS

• Supported commercial campaigns through production coordination, set preparation, equipment and prop organization, paperwork, runs, and crew assistance.

• Communicated time-sensitive information between producers, department leads, clients, talent, and crew.

• Assisted with call sheets, production schedules, releases, asset organization, and changing on-set priorities.

• Helped maintain organized production environments from setup through wrap.

• Gained hands-on insight into how brand concepts, client expectations, and creative direction translate into commercial execution.

Sales Associate I

Coach | New York, NY | 2026–Present

• Delivers personalized client experiences through thoughtful product consultation, relationship building, and an understanding of individual customer needs.

• Supports luxury brand standards, floor operations, merchandising, team communication, and daily sales objectives.

• Uses customer feedback and behavioral observations to understand purchasing motivations, preferences, and barriers.