Writing & Brand Voice
Selected writing across campaign copy, scripting, brand messaging, and long-form content.
Campaign Copy
Concept, headline and supporting copy
[Objective: what the campaign needed to achieve]
[Audience: who it was written for]
[My Role: Copywriter / Creative Strategist]
Headline: [Your headline here]
Supporting copy: [Your body copy here]
Video Script
Short-form or commercial script
[Objective: what the video needed to communicate]
[Audience: who it was written for]
[My Role: Scriptwriter / Creative Director]
Format: [e.g. 30-second commercial / 60-second brand film]
Script excerpt:
[Your script excerpt here — scene direction, VO, or dialogue]
[Additional context or notes about the project, production outcome, or how the script was used.]
Website Copy
Homepage and brand messaging
[Objective: what the copy needed to accomplish for the brand]
[Audience: who the site was written for]
[My Role: Brand Copywriter / Messaging Strategist]
Homepage headline: [Your headline here]
Brand tagline: [Your tagline here]
About section excerpt: [Your copy here]
[Additional messaging notes — tone, voice direction, or how the copy was used across the site.]
Long-Form Writing
Selected Substack work
[Objective: what the piece was exploring or arguing]
[Audience: who it was written for]
[My Role: Writer / Editor]
Title: [Article or essay title]
Published: [Publication name or Substack]
Excerpt: [Opening paragraph or key passage]
[Additional context — reader response, engagement, or how the piece connected to your broader brand voice.]
